Three distinct AI video projects within 8x8’s The Power of You campaign: a robot chase, zookeepers, and a mountain expedition.
AI image and video creation gave each film its own characters, environments, and cinematic scale. The work brings those generated images and moving sequences into a shared campaign, with human judgment shaping what belongs in the frame.
01
A man running from giant robots. Scale, pursuit, and a human reaction turn the sequence into a miniature science-fiction action scene.
Bring a human character and enormous machines into the same world, with readable action and a consistent sense of scale.
02
Zookeepers share the frame with animals, moving between close encounters and the wider environment. Character and interaction carry this part of the campaign.
Make people, animals, and their surroundings feel connected from shot to shot, with attention to gesture, proximity, and the small details of an encounter.
03
A mountain expedition built around one person within an immense landscape. Close-ups and wide views connect the mountaineer’s experience to the scale of the climb.
Carry a recognizable character through changing viewpoints while keeping clothing, terrain, atmosphere, and the geography of the expedition coherent.
A compelling image is a starting point. A film needs a world that holds together.
Across these three projects, AI image and video creation sit within a filmmaking brief. The creative focus is on character, composition, action, and continuity—how each shot works on its own, and how it belongs with the next.
Character references and storyboards provided a visual starting point for the AI work, connecting the people, environments, and planned shots before they became moving sequences.
Movement adds another layer of decisions: what the character does, where the camera looks, and which details need to remain consistent across a sequence.
Judging the results is part of the craft. Performance, composition, and the connection between shots determine which images and moments support the film.
These storyboards helped shape the zookeepers film before AI video creation, exploring the scale of the environment, character framing, and movement through the scene.
The giraffe scene’s location and style reference brings together a glass-and-steel dome, savanna planting, and warm afternoon light. It provides a shared visual guide for the architecture, atmosphere, and details across the scene.
The visible steel frame and glass panels give the habitat a consistent structure across wide views and close details.
Golden afternoon light, long soft shadows, and depth through the dome establish the scene’s warm mood.
Warm gold, savanna green, dry tan, steel grey, and earth brown connect the planting, paths, and enclosure.
